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Bad Customer Service October 18, 2010

Posted by natewadman in business, communication.
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In an era where bad (and good) customer service can be spread across the web in a matter of seconds online and stay for years, it’s important for businesses to address it.  How would you address online comments from your customers?

RightNow’s Mittelstaedt suggests that companies facing a bad rep for customer service — while they work to improve the customer experience they provide, internally — should focus on generating positive word of mouth online and off most of all, than positive reviews and online feedback secondarily.

via Study: 82% Of U.S. Consumers Bail On Brands After Bad Customer Service.

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